How do we make new users feel comfortable with the stock market?
How do we make new users feel comfortable with the stock market?
THE PROBLEM
THE PROBLEM
MY ROLE
The stock market is a very overwhelming place especially for newcomers. How do we educate new users and keep them engaged without having them refer to 3rd party apps and make them feel comfortable about investing?
The stock market is a very overwhelming place especially for newcomers. How do we educate new users and keep them engaged without having them refer to 3rd party apps and make them feel comfortable about investing?
Research
Problem Identification
Conceptualization
User Interface Design
User Testing
THE PROCESS
THE OUTCOME
THE OUTCOME
We utilized an iterative interaction design approach, starting with research and inquiries involving 15 users, both novices and experts. We brainstormed, created Version 1 for usability testing, iterated to Version 2, and measured success with the Net Promoter Score against the original Groww app.
Redesign of the Groww App - reducing the signup process, increasing transparency & trust of users, educating new users, improving the navigation, gamification to increase user engagement and trigger extrinsic and intrinsic motivators & introduction of a simulation mode to act as a safety net.
Redesign of the Groww App - reducing the signup process, increasing transparency & trust of users, educating new users, improving the navigation, gamification to increase user engagement and trigger extrinsic and intrinsic motivators & introduction of a simulation mode to act as a safety net.
